Protective Insurance launches new logo!

Protective Insurance Company, a subsidiary of Baldwin & Lyons, Inc. has hit the market with a brand new look! Baldwin & Lyons announced in June the rebranding of its subsidiaries, including Protective Insurance Company, Sagamore Insurance Company and Protective Specialty Insurance Company. All three subsidiaries will now exist under one brand, Protective Insurance. To mark this occasion, Protective Insurance has debuted a new logo—the first logo change since the company’s founding.

“For the past 80 years, we have been diligently acting on our mission to create and deliver the highest quality, customized insurance products,” said Randy Birchfield, President and Chief Executive Officer of Baldwin & Lyons. "By bringing the subsidiaries under the Protective brand shield, we’ll be able to continue providing customers with the highest caliber of service, backed by the advantage of nearly a century’s worth of experience and client relationships.”

“We don’t view this as simply a logo change and rebranding, but rather a reflection of where we are heading through our commitment to innovation,” said Birchfield. “From the start, our company’s business model has been pioneering—our highly specialized approach to insurance policies, claims, product development and loss prevention has set a high benchmark for the industry. Our new logo reflects our continuous commitment to protecting our policyholders, while also capturing the spirit of the dynamic future we see ahead of us.”

Although Protective Insurance Company’s look has changed, the company’s dedication to ensuring safety in the transportation industry is stronger than ever. The Loss Prevention & Safety Services Department at Protective Insurance is comprised of specialists with an average of 20 years in the industry who use a collaborative approach with insureds to address their specific safety and risk management needs.

By staying on top of the latest trends, regulations, emerging issues and best practices across the industry, Protective Insurance’s Loss Prevention Specialists work closely with their policyholders to ensure safe operations.

In addition to unmatched loss prevention practices, Protective Insurance prides itself on its superior claims handling service. Whether you’re reporting a claim through phone, fax, email or through the website, the process was designed by experienced claims professionals, and is a time-proven example of an efficient, effective and exceptional operation.

Members of the Claims Department at Protective Insurance have manageable claim loads and direct supervision on every claim. Claims are continuously evaluated and Adjusters strive for frequent communication with claimants.

Protective Insurance’s new logo and rebranding efforts represent the promises that the company always has and will continue to make. “We’re proud of how far we’ve come and we look forward to building upon our successes as we move forward,” said Birchfield.


Protective Insurance Company specializes in providing insurance for the transportation industry. We are licensed in all 50 states, the District of Columbia, Puerto Rico and all Canadian provinces to provide comprehensive insurance programs to trucking fleets, motorcoach operations and limousine services. Our products are backed by a dedicated Loss Prevention & Safety Services Team, experienced claims management and superior customer service.


The above article is sponsor-generated content. To learn more about sponsor-generated content, click here.