November 2, 2020 12:00 AM, EST

The Must-Attend Event for Driver Recruiting & Retention Professionals

Register today for the 2021 Recruitment and Retention Conference where you have opportunities to benchmark, network, and learn from industry leaders and other driver recruiting professionals.  The conference is packed with sessions and workshops you don’t want to miss.

R&R 2021 will be held February 24-26, 2021 at the Renaissance Hotel in Nashville, TN.  Those interested in attending can register and learn more about the event at As your hosts for this event, Conversion Interactive Agency, the American Trucking Associations and Transport Topics are committed to providing a safe environment for all R&R 2021 attendees. This includes working with the Renaissance Hotel Nashville on implementing the latest protocols regarding event set-up, event service, wearing face masks, and social distancing requirements. As the event gets closer and any guidelines for February 2021 are provided by state, local and federal officials, we will inform all registered attendees as necessary to be sure all are informed.

R&R 2021 attendees will enjoy a variety of sessions to educate carriers and other trucking professionals on how to improve driver recruiting and retention. This industry-leading conference provides insight for you and your team to learn about the latest innovations, strategies and tools to help you face the challenges of recruiting and retaining drivers.

Just a few of the sessions and workshops planned for the upcoming conference include:

Mentorship vs Management: Improving Driver Retention with a Shift in How You View & Treat Drivers In this opening session, speaker, author and workforce expert Clint Pulver will challenge driver recruiting and retention leaders to adopt a "mentorship vs management" mentality of leadership in trucking. He will leave recruiting leaders motivated to adapt rapidly to the changing workforce, create a culture that encourages and celebrates, and adopt strategies that change how leaders in trucking view and treat drivers today. You will leave inspired and with practical tools and insight into how to improve driver retention.

Driver Retention Trends Your Carrier Can't Afford to Overlook in Today's Market

Driver turnover trends look different after a pandemic arrives on the scene. In this workshop, attendees will hear from industry experts who are talking to thousands of drivers every month. They will review the latest data in driver retention, share success stories of how fleets are using the data to improve turnover, and provide you with resources to help improve retention for your carrier.

Telling Your Carrier's Story on Social Media: Why Drivers Aren't Buying It

Leveraging your carrier brand's story is the secret sauce to connecting with drivers online and on social media. In this workshop, attendees will learn the components of telling your brand's story in a compelling way, the latest best practices for using social media in your recruiting and retention efforts, and examples of how authentic and effective storytelling can turn into leads and hires for your organization.

Generational Perspective: A Recruiting & Retention Driver Panel Across Generations

Recruiting and retaining drivers across multiple generations is challenging. In this workshop, attendees will hear directly from a panel of professional drivers from multiple generations on what's important to them and their opinions on topics relating to driver recruiting and retention.

Visit to register for the 2021 R&R Conference today!

RR 2021

ConversionU, a division of Conversion Interactive Agency, provides training and development for carriers of all sizes, including recruiter, management and executive coaching.

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