Michelin Upgrades Advantage Program

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Michelin North America has announced application and billing enhancements to its Michelin Advantage program, introduced in 2007 to help support the needs of owner-operators and fleets.

The enhancements include a simplified application process — available in the U.S. and Canada — that can be accessed by desktop computer or mobile device and offers same-day use-of-program benefits.


The billing process also has been improved, allowing dealers to take control of the process, including registering the credit card for the fleet. The online application also is now available for Canadian customers in English or French.

“We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants,” Coy Jones, a senior operational marketing manager for Michelin North America, said in a company release.

The Michelin Advantage program provides competitive, consistent nationwide pricing on new Michelin heavy-truck dual and X One tires for fleets operating under 100 power units, according to the Greenville, S.C.-based company. — Transport Topics