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Michelin Launches Sustainability-Focused Fleet Management Brand

Andy Beasley
NexTraq President and Chief Operating Officer Andy Beasley says developing partnerships with customers is part of the company's business model (Anneliese Mahoney/Transport Topics)

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ORLANDO, Fla. — Michelin launched a fleet management brand focused on improving sustainability in trucking, the company announced Feb. 26. 

The Michelin Connected Fleet brand brings a portfolio of data-driven solutions to the commercial trucking industry that includes connected-vehicle technology, performance analysis and insights to help fleets improve efficiency and sustainability.

The announcement was made during the American Trucking Associations Technology & Maintenance Council Annual Meeting and Transportation Technology Exhibition. 

Michelin entered the fleet management market with the acquisition of fleet-tracking firm NexTraq in 2017. Its expertise and technology solutions played an important role in the development of the sustainability solutions. Michelin also noted its operations in other countries bringing an international perspective.

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Michelin called the new brand a significant step in its mission to provide sustainable mobility solutions to its customers.

Speaking to reporters on Feb. 26, Andy Beasley, president and COO at NexTraq, said, “What really we want to do is solve that customer’s pain point — have a discussion with them. Be their partner. Because that’s where we really see the opportunity as Michelin, which has been your trusted mobility partner for the last 130 years, we know how to be a partner.”

Michelin said the brand brings together under one banner many of the fleet management services and solutions it developed. It offers solutions for truck management, trailer management, electronic logging device compliance, international fuel tax agreement compliance and driver safety. It also develops data reports for fleets to better understand their operations and is designed to meet the evolving complexities facing fleet managers and operators.

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“We bring a comprehensive suite of offers to our customers here in North America designed to solve their most urgent and important needs,” said Anderson Abernathy, vice president of marketing at Michelin Connected Fleet. “At our core, we are passionate about helping customers realize the full potential of their fleets and are eager to start building those partnerships.”

The brand is starting with the heavy-duty commercial trucking and logistics industries. But the company plans to expand to light- and medium-duty commercial vehicles in the coming months.

Michelin said that it consulted with customers to do more than simply deliver operations data to fleet managers. Instead, the new solutions, the company noted, combine connected-vehicle technology with performance analysis and services to produce actionable insights to help customers run more sustainable, safer and profitable fleets.