Melton to Make Iteris’ System Standard

Iteris Inc., which makes safety systems for trucks, said Wednesday that flatbed carrier Melton Truck Lines will make Iteris’ lane departure warning systems standard equipment on about 1,000 new trucks over the next three years.

“When it comes to highway safety and ensuring our customers’ goods arrive on time, we believe adding LDW to our trucks will further our continuing goal of improving highway safety,” said Bob Peterson, Melton’s president.

“Safety is a top priority for every well managed trucking company and we believe that our decision to install LDW will have a positive impact in reducing accidents,” he said in a statement.

Based in Tulsa, Okla., Melton has become one of the largest U.S. flatbed trucking companies, with terminals in Dallas, Laredo and El Paso, Texas, and Birmingham, Ala. It conducts “significant international cross-border transactions,” Iteris said.

Its decision to make the technology standard new trucks came after the company tested 60 units over the course of the last year.