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December 6, 2016 3:45 PM, EST

Industry Advocate, Trucking Moves America Forward, Continues Image Work

John Sommers II for TT

Trucking Moves America Forward won a nomination for a public relations award and is expanding its offering of trailer wraps, the group’s officers said in a Dec. 6 press conference.

TMAF, an industry-sponsored, public-image movement, has expanded its membership to nearly 3,000 people and companies with a goal of educating government officials and the public about the importance of trucking for the nation.

RELATED: ATA to donate another $100,000 to Trucking Moves America Forward

“We have a story to tell of what we do and why we do it,” said TMAF's co-chairman, Kevin Burch. Also the president of Jet Express and chairman of American Trucking Associations, Burch said he is proud that TMAF will turn 3 years old in March.

“Six months into this we were challenged on whether we’d last the first year,” Burch said.

In addition to ATA, the coalition includes the Owner-Operator Independent Drivers Association, Pilot Flying J truck stops and the Great West Casualty Co.

Steve Ponder, an executive vice president for insurance company Great West, said that since March, TMAF has contributed to 66 news stories and editorials in newspapers around the nation and has taken part in news radio interviews.

RELATED: James Haslam II donates $1.25 million to TMAF campaign

“We’re trying to improve the image of drivers as neighbors and community leaders,” Ponder said.

TMAF sells customized trailer wraps to truck operators. They can be sized for 53-foot vans, 28-foot pup trailers and even tank trailers.

The next generation of the wraps includes 3-D holographic imaging that changes with perspective relative to the trailer. TMAF will also offer wraps that cover only the bottom 36 inches or a trailer, or just trailer skirts for companies that use the aerodynamic devices.

The award nomination came from PRNews. In August TMAF was named a finalist in the group’s Platinum PR awards.