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September 8, 2021 10:15 AM, EDT

Ford Hires Exec Formerly in Charge of Apple’s Car Project

Ford(Charlie Neibergall/Associated Press)

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NEW YORK — Ford Motor Co. has hired a former executive from Apple and Tesla to be the company’s head of advanced technology and new embedded systems, a critical post as the auto industry moves to adopt vehicles powered by electricity and guided by computers.

Before Doug Field joined Ford, he was a vice president of special projects at Apple and an engineer at Tesla.



Apple has been rumored to be working on a car project for some time, but details have been kept under wraps. Field also worked on Tesla’s Model 3 vehicle.

Doug Field

Field

He will be in charge of building out passenger systems such as navigation, driver-assist technology, connected systems and cybersecurity across all Ford products. He also will be in charge of ensuring Ford products work well with other components of technology, such as a smartphone or watch.

“I’m thrilled to be joining Ford as it embraces a transition to a new, complex and fascinating period in the auto industry,” Field said in a statement. “It will be a privilege to help Ford deliver a new generation of experiences built on the shift to electrification, software and digital experiences, and autonomy.”

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