May 18, 2020 2:00 PM, EDT

DTNA Launches E-Commerce Platform to Replace Pinnacle Parts

DTNA ExceleratorDTNA

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Daimler Trucks North America announced the launch of Excelerator, its next-generation e-commerce platform to streamline the parts-ordering process that included input from more than 40 dealer partners to its design.

It succeeds Pinnacle Truck Parts as DTNA’s one-stop parts ordering platform.

“Excelerator connects our customers to our distribution network in a revolutionary way that better enables them to get the right part, at the right place and time, which is key to achieving our purpose of 24-hours-or-less turnaround for vehicle repairs,” Stefan Kurschner, senior vice president of aftermarket, said in a release. “The significance of our purpose has never been clearer than in our current environment. Our customers keep the world moving, and our digital tools must enable their mission.”

Industry analyst MacKay & Co. projects that online parts ordering will grow to 15% of the $30 billion truck and trailer parts market within three years, and DTNA expects that Excelerator will account for 25% of the company’s total parts sales, according to the Portland, Ore.-based manufacturer. — Transport Topics

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