Cooper Tire’s Roadmaster Brand Celebrates 10th Anniversary

Cooper Tire & Rubber Co.

Findlay, Ohio-based Cooper Tire & Rubber Co. is celebrating the 10th anniversary of its Roadmaster tire, the company announced in a press release during the week of June 19.

“Roadmaster began with four tire lines, and now we offer commercial tires for nearly every application — longhaul, regional, mixed service, pickup and delivery, and bus,” said Gary Schroeder, director of Cooper’s truck and bus tire business, adding that it’s “a launch point into our next era of successful product offerings for customers who depend on Roadmaster.”

In 2010, Roadmaster introduced its first SmartWay-verified tire, the RM180 longhaul steer tire — which is verified by the U.S. Environmental Protection Agency’s SmartWay technology program as offering low rolling resistance and meeting the criteria of reducing fuel consumption. Roadmaster since has added five additional SmartWay-verified tires, now offering tires with this designation in nearly every application, Cooper added in the release.

Cooper has made advances in its Roadmaster product distribution in the past decade. First offered solely through dealers, Roadmaster tires were specified for the first time as original equipment for 53-foot dry van trailers in 2012.