As the Consumer Net Loses Millions, Business-to Business Looks Better and Better

Trucking companies that haven’t been impressed with electronic commerce so far may want to pay attention to opportunities now being created in the business-to-business segment of online transactions.

Since the holiday season, when pundits were touting the huge potential of business-to-consumer e-commerce, there have been no tidings of comfort and joy for many high-flying Internet entrepreneurs. Some of those companies have failed because of poor management, unrealistic business goals or the inability to deliver the product on time.

Analysts now say there are flaws in any business model that operates on principals of losing millions of dollars each year. In fact, some financial analysts are losing patience with Amazon.com because it has yet to post a profit.

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For that reason, the greatest opportunities exist in business-to-business e-commerce, where improvements in efficiency can pay off for companies throughout the supply chain, said Mark Walsh, president of VerticalNet in Horsham, Pa.



For the full story, see the Apr. 3 print edition of Transport Topics. Subscribe today.