January 22, 2018 12:45 PM, EST

Bringg Receives $12 Million in New Funding

Bringg, a software firm based in Tel Aviv, Israel, that offers a delivery logistics platform for companies including Coca-Cola, Panera Bread and Kimberly-Clark, has raised $12 million in new funding from automotive executive Shmuel Harlap, billionaire investor Eyal Ofer and Salesforce Ventures.

Harlap heads up Israel’s largest auto importer, Colmobil, and was a major shareholder in Mobileye before it was acquired by Intel for $15.3 billion in 2017. Ofer is chairman of Zodiac Group, a shipping firm based in Monaco, and provides venture capital through O.G. Tech Ventures. Salesforce is an enterprise software firm.

Bringg will use the additional investment to increase its international reach, according to a statement issued by the company on Jan. 16.

“The $23 trillion e-commerce industry is ripe for disruption, and we’re on a mission to help the world’s most loved brands remain competitive,” Bringg CEO and co-founder Raanan Cohen said. “We’re excited to have Dr. Harlap, Eyal Ofer’s O.G. Tech Ventures and Salesforce Ventures as partners in the business to support our growth and help us fulfill our mission to enable enterprises worldwide to modernize their delivery infrastructure and improve their operational efficiency.”

Bringg helps firms track the delivery of goods and customer interactions. Founded in 2013, the company has offices in Chicago and New York as well as in Israel.