A Baltimore project to create a transportation hub on the 3,100-acre site of a former steel mill has been rebranded as Tradepoint Atlantic in an effort to stress potential for international trade and cargo development and attract development.
The project, formerly known as Sparrows Point LLC, is being promoted on the site of the now-closed steel mill, which is located along Baltimore waterways, the interstate highway network and the Eastern rail network. The Sparrows Point steel mill, once the largest in the United States, closed permanently two years ago. The development company acquired the site in 2014, seeking to develop it.
Michael Moore, CEO of Tradepoint Atlantic, said in a statement that “our new identity will help us build a global brand for a global economy."
The owner’s rebranding effort at the site, which they billed as the largest privately owned waterfront logistics and manufacturing property, included a ceremony at the site attended by Maryland’s lieutenant governor, Boyd Rutherford, and County Executive Kevin Kamenetz.
Drone footage of the former Sparrows Point Steel Mill.