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February 25, 2020 5:30 PM, EST

ATA, HudsonCyber Team on Security Program

Max Bobys of HudsonCyber HudsonCyber Vice President Max Bobys discusses the partnership, which would afford ATA member motor carriers access to a suite of cybersecurity services. (John Sommers II for Transport Topics)

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ATLANTA — American Trucking Associations and HudsonCyber on Feb. 25 announced an affinity program for ATA members through which motor carriers of all sizes can gain access to the company’s cloud-based cybersecurity suite.

The company, which is based in Camden, N.J., provides cybersecurity services for supply chain operations to the marine industry. Now, it wants to help trucking fleets protect themselves from cyberthreats, HudsonCyber Vice President Max Bobys said during a media presentation at ATA’s Technology & Maintenance Council annual meeting.

“The trucking industry, as part of the global transportation sector, is very similar to the maritime sector, where some of the terms, challenges and concepts are very similar,” he said. “About a year ago, we started a conversation with ATA about how we might be able to adapt and deliver a similar solution to the trucking industry.”

What the company has developed is a platform that Bobys said is targeted specifically to the needs of trucking operations.

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“This is going to be something tailored to and inclusive of the actual end users and challenges within the trucking sector,” he said. “We are going to set up a separate platform that will be able to deliver cybersecurity self-assessment, decision-support capabilities to all ATA members at a very low price point going forward.”

This is the second affinity program ATA has launched, an initiative that Chief Commercial Officer Kevin Traver said is intended to offer members cost-effective options to address challenges.

“It has to benefit our members, and it has to be affordable for our members,” he said. “We’re not trying to create programs that will cost our members hundreds of millions of dollars. We’re trying to give them solutions that make sense in their budgetary process.”

Bobys noted that the need for cyber-risk assessment is especially keen for companies given the lack of experts in the field.

“One of the general challenges in the global market regarding cybersecurity is actually the shortage of cybersecurity experts globally,” he said. “That is a chronic situation that continues to persist. And it affects, literally, every industry.”

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