Trucking Calls Super Bowl Ad Out of Bounds; FMCSA Agrees

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img src="/sites/default/files/images/articles/printeditiontag_new.gif" width=120 align=right>What started as a high-profile television advertisement during the Super Bowl for an online job service erupted last week into a major controversy that left the trucking industry and a top federal regulator incensed over how the industry was portrayed.

The response from trucking was so strong against the ad for Monster.com that the chairman of its parent company told Transport Topics he now regrets creating the ad.

“We did not set out to alienate trucking employers,” said Andrew J. McKelvey, chairman of TMP Worldwide. “If we had known what we know now, we never would have done something like that.”

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