Old Dominion Rebrands And Restructures Services

img src="/sites/default/files/images/articles/printeditiontag_new.gif" width=120 align=right>Old Dominion Freight Line Inc. announced that the 68-year-old company has re-branded its divisions and restructured its service portfolio in an attempt to clarify its offerings for customers.

The rebranded services were already available prior to the announcement, but the company felt that the changes would help it continue to sustain its current rate of growth, Chip Overbey, vice president of national accounts and marketing, said.

"We are trying to make our product-recognition a little more customer-friendly," Overbey told Transport Topics.