NACFE Expands Strategy to Include New Technologies

NACFE's Mike Roeth
NACFE's Mike Roeth by Joseph Terry/Transport Topics

ATLANTA — The North American Council for Freight Efficiency announced an expanded organizational strategy, including an updated brand identity and website, as it seeks to guide the development and eventual implementation of future technologies.

Plans call for studying electric trucks, autonomous trucks, vehicle connectivity and freight-matching.

“NACFE is into guiding future change. Our plan is sometime this spring to release a guidance report we are calling ‘Electric Trucks, Where They Make Sense,’ ” said NACFE Executive Director Mike Roeth.

The move adds to its current work delivering unbiased analysis on currently available fuel-saving technologies and practices, including the first-of-its-kind 2017 Run On Less fuel-efficiency roadshow. That effort proved 10 miles per gallon is possible with various combinations of commercially available technologies.

As part of this effort, NACFE also upgraded its website, nacfe.org, folding in all the elements of the existing truckingefficiency.org, including access to confidence reports, fleet fuel studies and other decision-making tools. The new site will also highlight findings from the Run on Less roadshow and will link to runonless.com, so users can access the data and 41 videos generated during the three-week fuel-efficiency roadshow.