iTECH: Should You Pay Your Way to Web Profits?

While e-commerce players often bemoan the reality that customers can visit or depart a Web site with a single mouse click, some trucking companies are embracing that ease of navigation to stoke sales. Specifically, they are paying Web site owners for every mouse click that sends a potential customer their way — a concept known as Web- affiliate marketing.

“Affiliate programs can do wonders for a business, if run properly,” says Peter Kent, author of Poor Richard’s Internet Marketing and Promotions, published by TopFloor Publishing (www.topfloor.com).

Agrees Barry Silverstein, author of Business-to-Business Internet Marketing, published by Maximum Press (www.maxpress.com): “The affiliate concept is so uncomplicated and easy for both parties that it is possible for everybody to be a winner. There is little risk on the part of either the affiliate program sponsor or the affiliate.”

For the full story, see the January/February Issue of iTECH, which appeared as a supplement in the Jan. 13 print edition of Transport Topics. Subscribe today.