Humax Invests in FleetUp, Names its CEO

Korean digital set-top box company Humax led an investment round of $20 million into FleetUp and named one of its top executives the new leader of the electronic logging device provider.

Albert Son, the corporate chief strategy officer and president of Humax Americas & China, is the new CEO of FleetUp.

“Humax believes in FleetUp’s potential to scale globally — so much so that we decided to place our top executive as the new CEO,” Humax CEO Kim Tae-Hun said.

One opportunity is the Canadian implementation of its ELD mandate scheduled for 2020, according to Humax.



Milpitas, Calif.-based FleetUp markets a Federal Motor Carrier Safety Administration-compliant suite of GPS and ELD applications. Drivers can view through a mobile app on Android and Apple devices the number of hours driven, available driving hours and the amount of rest required.

FleetUp also markets a management system for fleets.

Humax markets its products in more than 80 countries, has a regional headquarters in the United States for the Americas, and has subsidiaries in 18 countries in Europe, the Middle East and Asia.