Dana Debuts Site With Simplified Replacement Part Search
Vehicle component manufacturer Dana Inc. introduced a website that simplifies finding commercial vehicle and automotive replacement parts and can connect technicians with aftermarket parts distributors.
The new e-commerce site, accessible at spicerparts.com/aftermarket and svlparts.com/aftermarket, allows users to request quotes, locate a qualified distributor and identify replacement parts, the company said in a statement. Distributors using the site can place and track orders as well as inventory, according to the Maumee, Ohio-based company.
“Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts from Dana and our family of brands,” Peter Cirulis, vice president of customer experience, strategy, and product planning, said in a statement.
Dana announced the website Jan. 24 at the Heavy Duty Aftermarket Week trade show Las Vegas.
Other features of the new site include;
• Search function that identifies the component by part number, product type, product line, keyword, and interchange part number, as well as year, make, and model of vehicle.
• Enhanced zoom to help visually identify the correct part.
• Simple-to-use distributor and dealer locator that identifies where parts can be purchased locally.
“Not only will this new platform improve the purchase and service experience for automotive technicians, but it will also drive business to our distributors’ front door,” Cirulis said.
The website also includes a secure portal that provides real-time inventory and part availability and emergency order options, according to Dana.
