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6/6/2014 4:25:00 PM Write a Letter to the Editor Write a letter to the Editor

Maxim Apologizes for Ad That Riled Trucking Industry

Maxim magazine has apologized for publishing an advertisement in its June issue that many in the trucking industry found offensive.

In a statement published on its Website, Maxim said the ad has been removed from its digital editions and replaced with facts about truckers and the trucking industry.

The ad, for a personal injury law firm looking to defend accident victims, was illustrated using the front of a big rig in a menacing-looking fashion beneath large headline type reading “serial killer.”

A mini-firestorm erupted on social media, capped by the American Trucking Associations and Truckload Carriers Association issuing calls on June 5 for Maxim to apologize, and launching a social media campaign directed at Maxim using the hashtag #NotASerialKiller.

ATA president and CEO Bill Graves said in a letter to Maxim, "Every fatality on our nation’s highways is a tragedy, and we all have an obligation to improve highway safety, but our professionals that serve America are certainly not serial killers."

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