Maxim Apologizes for Ad That Riled Trucking Industry
Maxim magazine has apologized for publishing an advertisement in its June issue that many in the trucking industry found offensive.
In a statement published on its Website, Maxim said the ad has been removed from its digital editions and replaced with facts about truckers and the trucking industry.
The ad, for a personal injury law firm looking to defend accident victims, was illustrated using the front of a big rig in a menacing-looking fashion beneath large headline type reading “serial killer.”
A mini-firestorm erupted on social media, capped by the American Trucking Associations and Truckload Carriers Association issuing calls on June 5 for Maxim to apologize, and launching a social media campaign directed at Maxim using the hashtag #NotASerialKiller.
ATA president and CEO Bill Graves said in a letter to Maxim, "Every fatality on our nation’s highways is a tragedy, and we all have an obligation to improve highway safety, but our professionals that serve America are certainly not serial killers."
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