Xata Turnpike Geared to Trucks With Communications Units
By Dan Leone, Staff Reporter
This story appears in the Oct. 4 print edition of Transport Topics. Click here to subscribe today.
GRAPEVINE, Texas — An executive of Xata Corp. said the company’s plans for its phone-based tracking and logging system — Xata Turnpike — include pushing the unit into trucks that already have mobile communications hardware installed.
“It will be more common to see a Turnpike unit beside a Qualcomm unit or a PeopleNet unit, or even [another] Xata unit,” Christian Schenk, vice president of product marketing for Xata, Eden Prairie, Minn., told Transport Topics.
Turnpike is a truck-tracking and hours-of-service recording system that Xata acquired when it bought Turnpike Global Technologies last year.
Turnpike uses a cell phone as its monitor and communications link and separate computer hardware provided by Xata to link software on the phone with a truck’s engine control module.
The system, with a few software tweaks, would qualify as a legal electronic onboard recorder under the Federal Motor Carrier Safety Administration’s latest rule about the devices, Xata said.
Part of Xata’s push to get the Turnpike system further into the North American trucking industry involves partnering with telecommunications companies, handset makers and resellers with portfolios that include both of these systems.
For example, the company announced during TMW’s 2010 TransForum user group here during late September that it struck a deal with Glentel, a Canadian reseller of communications hardware and wireless network services.
Xata is betting that, by partnering with such companies as Glentel and with telecommunications providers directly, they can tap into segments of the trucking industry too small to be reached with a traditional sales force.
Xata maintains that truckers of this size are more likely to have a relationship with the company that sold them their mobile phone than with a traditional mobile communications provider.
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