ATA Launches Program for Young Trucking Executives

American Trucking Associations said Monday it has launched a program for young trucking executives to prepare them for future leadership.

The LEAD ATA program, sponsored by PeopleNet Communications Corp., will provide educational opportunities to highlight how the regulatory and legislative process affects the trucking industry, according to ATA.

“In the 80 years since ATA was founded, we have always relied on industry leaders to be our spokesmen and our examples of what trucking means to the country,” ATA President Bill Graves said in a statement.

“LEAD ATA will help us nurture and cultivate our next generation of leaders and ensure that the legacy those giants have left us is entrusted to sure, steady hands,” he said.

The LEAD name stands for, leadership, engagement, advocacy and development, the main principals of the new program, according to ATA.