Keith Naughton and Ed Ludlow

Business, Technology, Fuel

Rivian Seeks 3-in-a-Row EV Debuts, Defying History

Rivian The R1T electric pickup truck. (Patrick T. Fallon/Bloomberg News)

Rivian Automotive Inc., the electric-truck startup backed by Amazon .com Inc., is running the automotive equivalent of a three-ring circus: attempting to launch a trio of new vehicles in a factory that made its last car six years ago.

Keith Naughton and Ed Ludlow | Bloomberg News
March 9, 2021