Western Star, a unit of Daimler Trucks North America, announced an association rebate program for members of the Women’s Trucking Federation of Canada when they purchase a new Western Star 4700, 4900 or 5700XE model truck or tractor.
Customers must be verified WTFC members for at least 90 days prior to purchase. All trucks must be new and never sold at retail prior to purchase, and there is a maximum of five rebates per customer/company in a calendar year, according to the Portland, Ore.-based company. Details on the rebate amounts are available from Western Star dealers
“Western Star is dedicated to promoting diversity in the trucking industry, and our ongoing partnership with the Women’s Trucking Federation of Canada is part of that commitment,” Samantha Parlier, vice president of marketing and strategy, said in a statement. “We are pleased to offer this special rebate to the members of this important organization.”
Since its founding in 2014, WTFC has grown to more than 300 members. The organization is active on many fronts, from mentoring women in driving school and hosting career events at high schools to giving interviews to polish the public image of truckers. WTFC also is involved in several charitable causes and appears at industry events to gain visibility and recruit female drivers, managers, dispatchers and technicians.