Share
October 16, 2019 12:00 PM, EDT

Utility Joins ATA Heroes Truck Program

Utility trailer Heroes truck Utility Trailer Manufacturing Co.

[Stay on top of transportation news: Get TTNews in your inbox.]

SAN DIEGO — American Trucking Associations announced that Utility Trailer Manufacturing Co. will be the exclusive trailer sponsor for the federation’s Heroes Truck workforce development program.

Utility, which manufactures refrigerated, dry van, flatbed and curtain-sided trailers, has donated a brand-new 4000D-X Composite dry van trailer with graphics that promote the program’s mission of recruiting veterans to the trucking workforce. The trailer will be pulled to recruiting events around the country by the program’s Heroes Truck, a Mack Anthem. The truck maker joined the program in 2018.

Heroes Mack truck and Utility trailer

A Mack Anthem camouflage Heroes Truck will pull the trailer. (Utility Trailer Manufacturing Co.)

The trailer will wear graphics designed to match the truck’s camouflage look. One side of the trailer features soldiers alongside the message, “Heroes get it done. Go above and beyond in trucking,” while the other side bears a message intended to capture the attention of the general public with an image of hands on a steering wheel with the message, “Your talents are in high demand: forge a career in trucking.”

Heroes Utility trailer

The trailer has a different message on the opposite side. (Utility Trailer Manufacturing Co.)

ATA announced the partnership from its Management Conference & Exhibition, held at the San Diego Convention Center on Oct. 5-9.

“For Utility to recognize the value of recruiting truck drivers to meet the needs of America’s growing economy and step up as a sponsor of ATA’s workforce development image program shows how dedicated they are as a trailer manufacturer to our industry,” ATA President Chris Spear said.

“We are proud to partner with ATA in their efforts to recruit veterans into trucking.” said Craig Bennett, senior vice president of sales and marketing at Utility. “With almost one million veterans in the U.S., the trucking industry is an opportunity for them to easily transition into the workforce. As the official trailer sponsor and advocate for the recruitment of truckers, we are fully committed to ATA’s Heroes Truck development program, and plan to support the efforts throughout the coming years.”

Want more news? Listen to today's daily briefing: