Truck parking marketplace gains traction with fleets

Companies use organization accounts to manage reservations, billing and parking access

Truck Parking Club Fleet managers, dispatchers or drivers can reserve spots for hourly to monthly durations via the Truck Parking Club marketplace. (Truck Parking Club)

Key Takeaways:Toggle View of Key Takeaways

  • Truck Parking Club said its network has grown to more than 6,000 locations across 49 states.
  • The platform allows fleets to reserve truck parking and storage through centralized organization accounts.
  • WEL Cos. uses the service to support drivers, manage operations and monetize unused parking space.

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Insufficient commercial truck parking remains a chronic problem in the trucking industry, but some fleets are beginning to turn that pain point into a retention tool by paying to reserve spaces for their drivers.

Truck Parking Club, a digital marketplace that connects truck drivers with commercial property owners that have available space, noted that trucking companies can take the lead on that responsibility and secure parking on their drivers’ behalf. Fleet managers, dispatchers or drivers can reserve spots for hourly to monthly durations on the platform.

“That gives the driver, the carrier and owner-operator more optionality, and to have the ability to park safely, legally, efficiently,” Truck Parking Club CEO Evan Shelley told Transport Topics. “Meaning maximizing their hours and also reducing a driver’s parking anxiety on a daily basis, ultimately making a happier driver and increasing retention at carriers.”

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Shelley noted that the Truck Parking Club network has expanded to more than 6,000 locations across 49 states.

To make it simpler for trucking companies to manage parking reservations at the corporate level, Truck Parking Club has been establishing organization accounts that unify the service across the fleet so anyone that needs to access it is able to, whether that is a driver who wants to book a single spot or a fleet manager booking space at multiple locations.

“You can have singular billing, you can have singular invoicing, there’s a wallet feature that a carrier can utilize to allocate funds across the organization,” Shelley said. “We’ve really built all the tools needed to be successful with all things truck parking, not just providing the optionality across our network, but also the billing, reporting, visibility.”

WEL Cos. is one such transportation provider that has leveraged the marketplace for parking and storage.

The De Pere, Wis.-based carrier has an organization account through which all its bookings run. This allows the WEL team to book parking for any use case, whether a fleet manager is booking overnight parking for a driver, the safety team is reserving a spot for a high-value load, or the ops team is booking storage for a trailer that needs staging.

This removes the need to run a reimbursement process that involves juggling receipts and ad hoc payments.

“For our drivers, it’s really giving them a seamless option that doesn’t have a ton of friction,” WEL Cos. CEO Dalton Tielens said. “It’s not this long and drawn-out thing where we have to sign contracts with each location, and all those things.”

Tielens pointed to the new revenue from putting its own unused parking on the app as another major benefit. The company tried something similar in the past, but the idea fell through without a platform to execute it.

“A lot of times drivers don’t ever get a break, or it’s like they don’t know where they’re going to park and shut down,” Tielens said. “We look at it as just another tool to make them more successful, and give them the tools they need.”

Truck Parking Club’s chief marketing officer, Reed Loustalot, noted that the company’s model is designed to offer options and flexibility, including around specific lanes and customers.

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Reed Loustalot

“Fleets have not been able to solve that [truck parking] problem for their drivers, and that’s just because we didn’t exist,” says Chief Marketing Officer Reed Loustalot. (Truck Parking Club)

“What that means for fleets is that they now have a very reliable network,” Loustalot said. “All of that is possible because we’ve really just nailed the process and we’re now at a size where it’s useful to a fleet no matter where they operate.”

Loustalot views the service as removing obstacles that have prevented the industry from alleviating parking challenges in the past.

“Fleets have not been able to solve that problem for their drivers, and that’s just because we didn’t exist,” he said. “They might be able to go on Google Maps and look for the nearest rest area and try to help their drivers out. But even then, that’s just a crapshoot. We provide them a reliable place to park that they can reserve for themselves.”

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