March 17, 2021 10:00 AM, EDT

Rivian to Open Brooklyn Showroom

Rivian vehicle Rivian's R1T electric pickup truck. (Patrick T. Fallon/Bloomberg News)

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Rivian Automotive Inc., the electric truck startup backed by Inc., has signed a lease in Brooklyn for its first New York City retail store.

California-based Rivian is opening a New York flagship in Williamsburg, according to a statement. The lease at 360 Wythe Ave. spans more than 12,000 square feet and will be a showroom for electric vehicles.

Williamsburg’s retail corridors have stayed busy during the pandemic, and the area’s “relatively young, relatively wealthy” residents also were part of the allure for Rivian, said Ken Copeland, partner and chief investment officer at Flank, the developer of 360 Wythe.

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