October 18, 2018 5:00 PM, EDT

Beauty Retailer Feelunique, Seko Logistics Partner on Hong Kong Hub

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Feelunique, a European online beauty retailer, has partnered with Seko Logistics to open a distribution hub in Hong Kong.

It has been three years since Feelunique launched its dedicated Chinese website, and sales to the region have grown considerably in that time, with China now accounting for 20% of the company’s annual sales. The Hong Kong hub will help serve the customer base there.

“The rise of China’s middle class and its appetite for luxury and niche beauty brands is setting China on a course to become the biggest beauty market in the world,” Feelunique CEO Joël Palix said in a press release. “Feelunique is already enjoying rapid growth in this market by fulfilling orders from the U.K. With a distribution hub in Hong Kong, we will be able to dramatically enhance our offering in terms of choice, brands and customer experience.

“By localizing distribution, we will be able to lower shipping costs and compete on a different scale in this market by making Feelunique accessible to a much larger potential customer base in China.”

Founded in 2005, Feelunique offers more than 32,000 makeup, skin care, hair care, fragrance and electrical products across 500 brands. It ships to more than 120 countries.

Seko Logistics has more than 120 offices in 40 countries. 

Seko ranks No. 35 on Transport Topics’ list of top airfreight forwarders and No. 55 on the list of top dry storage warehousing firms in North America.