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January 14, 2016 3:30 PM, EST
Ontario Trucking Association Launches TV, Social Media Ad Campaign

The Ontario Trucking Association has launched a 60-second TV ad campaign intended to spread a positive message about the trucking industry and truck drivers.

The commercial began airing Jan. 14 on various television networks throughout Ontario and Canada and will also be distributed through social media channels.

"This is the most significant television and social media campaign we have ever launched," OTA President David Bradley said. "It's a good story to tell."

The TV spot is intended to raise public awareness about the contributions truckers make as the lifeblood of Canada's economy. It is airing on CP24 during the breakfast and nightly news cycles. Starting Jan. 18, the ad will debut on CHCH's Evening News, Access Hollywood and 60 Minutes, among other shows, as well as on Sportsnet, City TV and Outdoor Life Network. The campaign will run for four to eight weeks, depending on the network.

"Most people see trucks and truck drivers every day, but what do they really know about them?" said Marco Beghetto, OTA's vice president of communications and media. "Often overlooked is the industry's extraordinary level of professionalism and safety, diversity and sustainability. This ad is a tip of the hat to all the men and women truck drivers who live and work in our communities."

The TV spot, as well as an expanded two-minute version, also will hit social media such as Twitter and YouTube and will be featured on OTA's homepage, ontruck.org.