DAYTONA BEACH, Fla. — Mack Trucks has become the new official hauler of NASCAR, providing a fleet of custom-designed vehicles to transport the sport’s equipment and technology among racetracks across the country.
The announcement of the multiyear deal was made here Feb. 16 during Daytona 500 media day.
"Mack and NASCAR are two fundamentally American brands, and we couldn’t be more excited to join forces and serve as the ‘official hauler of NASCAR,’ ” said John Walsh, Mack's vice president of marketing.
The formal announcement of the partnership was made inside the packed media room at Daytona International Speedway, home of NASCAR’s most prestigious race that kicks off the season each February.
Walsh was joined by Steve Phelps, an executive vice president of NASCAR. He shared his opinion how vital trucks are to the sport, which has to create a “mini-Super Bowl week to week to week.”