UPDATE: Mack Named Official Hauler of NASCAR
DAYTONA BEACH, Fla. — Mack Trucks has become the new official hauler of NASCAR, providing a fleet of custom-designed vehicles to transport the sport’s equipment and technology among racetracks across the country.
The announcement of the multiyear deal was made here Feb. 16 during Daytona 500 media day.
"Mack and NASCAR are two fundamentally American brands, and we couldn’t be more excited to join forces and serve as the ‘official hauler of NASCAR,’ ” said John Walsh, Mack's vice president of marketing.
The formal announcement of the partnership was made inside the packed media room at Daytona International Speedway, home of NASCAR’s most prestigious race that kicks off the season each February.
Walsh was joined by Steve Phelps, an executive vice president of NASCAR. He shared his opinion how vital trucks are to the sport, which has to create a “mini-Super Bowl week to week to week.”
“That certainly makes our sport far more unique than stick and ball sports, because the infrastructure is already there,” Phelps said. “You take whatever you need and fly to a particular city — ours is done through trucks.”
Under the agreement, Mack provided NASCAR 11 Pinnacle sleeper models, 10 of which will be in service throughout the 36-race, 10-month season. The additional tractor is kept in reserve when any maintenance is required.
|By Neil Abt|
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