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7/9/2014 9:10:00 AM Write a Letter to the Editor Write a letter to the Editor

SkyBitz Sees Analytics, Benchmarking as Next Steps for Trailer Tracking


Joseph Terry/Transport Topics

Trailer-tracking provider SkyBitz is expanding its data analytics and benchmarking capabilities as demand for the technology grows, company officials said July 8 during an editorial forum with Transport Topics.

Shipments of the company’s asset-tracking systems have been at record or near-record levels during the past three quarters, with constrained freight capacity and the industry’s driver shortage contributing to the uptick, said Henry Popplewell, senior vice president and general manager.

“Customers are really open-minded about anything that helps them run their trailer fleet better,” he said. “They can’t afford not to know where their assets are.”

Analytics represent “the leading edge of data delivery today,” but the next frontier for the technology will be benchmarking, Popplewell said.

By comparing their results with those of other fleets, trucking firms will have another tool to evaluate their performance, he said.

Popplewell said a handful of SkyBitz customers are using benchmarking today, and the company is planning a broad product launch of those capabilities later this year.

SkyBitz has focused much of its recent development efforts on analyzing the information it already collects.

Late last year, the company launched an analytics platform named InSight Trends, which Popplewell said goes beyond “dots on a map” by using dashboards that show managers key performance metrics that enable them to make decisions that improve utilization.

“We sit on a gold mine of data,” said Julia Grove, senior marketing manager. “We’re taking another look at all the data we collect and how we can repackage and deliver it to make it really easy to understand for our customers. We have all the ingredients, but we’re looking at new ways to combine these bits of data.”

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By Seth Clevenger
Staff Reporter

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