“I am a Volvo Trucker,” says a video that tells the story of modern truck drivers’ passion for trucks and breaks down stereotypes associated with the profession. The video recently received five Telly awards for creative excellence.
The video received two silver awards, the competition’s highest honor, and three bronze awards. More than 12,000 videos from all 50 states and five continents were up for consideration at the 35th annual Telly Awards, which recognizes the best in film and video production, online videos and TV segments. It was produced by Myjive Inc. for Volvo Trucks.
“We’re proud of the success and reach of this video to audiences that may not consider the essential role of trucking or professional drivers to our economy,” said Magnus Koeck, Volvo Trucks’ vice president of marketing and brand management. “This video embodies the Volvo brand values and our unwavering focus on professional truck drivers and the products, services and gear they need to drive progress.”