Transport Topics Online
The Newspaper of Trucking and Freight Transportation
Welcome  Guest  Log In         
1/21/2014 9:00:00 AM Write a Letter to the Editor Write a letter to the Editor

Daimler to Launch Loyalty Program

Daimler Trucks North America said it is preparing to launch a loyalty program aimed at rewarding small fleets and owner-operators.

Customers enrolled in the Truck Bucks program will receive discounts and special products at service locations for DTNA’s truck and bus brands, the company said in a Jan. 20 statement. The discounts will apply at checkout with no need for coupons.

“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” Todd Biggs, director of aftermarket parts and service marketing at DTNA, said in the statement. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”

DTNA produces the Freightliner and Western Star truck brands in North America, as well as Detroit brand engines and components.

By Transport Topics

Follow Transport Topics on Subscribe to get up to the minute news briefs and more from our feeds. RSS Twitter Twitter Facebook Facebook

© 2014, Transport Topics Publishing Group. All rights reserved.


  RELATED ARTICLES

 
LATEST NEWS



 
LATEST JOBS
Follow Us

Newsletters

TTExpress
This free daily newsletter delivers the latest headlines.

TT Executive Suite
This subscriber-only newsletter program tailors your news.

Services

Advertising




© American Trucking Associations, Inc., All Rights Reserved TTNews.com Privacy Statement