“[The] drivers tell us that as they drive the highways, fans make the sign of the wolf as they pass,” Long said, referring to the hand gesture frequently seen at Wolfpack home games.
Although Long did not attend the university, other family members have been students there.
“My son and my wife [vice chairwoman and co-founder Pat] went to N.C. State,” he said, adding, “and my money.”
The association with N.C. State pleases Long as much as his family — maybe more. By way of illustration, he tells a story about one school’s attempt to use his truck as the butt of jokes from that school’s fans.
“In 1997, we went to the Carrier Dome [in Syracuse, N.Y.]. Syracuse people said, ‘Why don’t you park it out in front of the stadium?’ I believe they wanted their fans to make fun of it,” Long said.
“But we beat them, 32-31, in overtime, and after the game, fans came over to have their picture taken with the truck,” he said, adding, “and I got a game ball.”