Fleets Move College Football Gear for Pride’s Sake, Executives Say
“The other reason is the exposure it provides us,” he said. “It puts our brand out there. The truck and trailer is a beautiful piece of equipment, and people notice it. . . . People often come over to get their pictures taken with it.”
“It’s been fantastic,” said Ann Argust — Utah’s associate athletics director, marketing — of the relationship with C.R. England, adding that the carrier “is a very generous partner.”
Argust, who helped develop the brand designs for the vehicles, said, “We’re very proud of the relationship — a functional relationship — not only on the moving side but on the branding side as well. . . . We combined both the visions [of the carrier and the school] to create a merged brand.”
C.R. England supplies the university with a tractor, two trailers — one of them a 28-foot pup — and two drivers, each with more than 20 years’ experience, England said.
The drivers, who received special training for the project, “are pretty much a part of the team,” he said.
“One of the drivers told me, ‘I love my job,’ ” England added.
Kelly Sharitt, the team’s head equipment manager, said that, for regular-season away games, the C.R. England tractor-trailer usually arrives at Utah before noon on Thursday — for long trips, it arrives on Wednesday. Most of the equipment is packed before the team practices, with the rest of the gear — mostly personal stuff such as shoulder pads — loaded into the trailer after practice. The truck leaves the campus around 7 p.m., he said, and by the time the team arrives by plane on Friday, the equipment has been unloaded.
“At first, we told [the drivers] that we would load and unload the trucks,” Sharitt said, “but they went and did it anyway, and now we just leave it to them. It’s become a sense of pride for them because they feel like they are part of the team.”
The pup trailer is used for home games because not as much equipment is in-volved in the approximately half-mile trip from the athletic department to the stadium.
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