“The other reason is the exposure it provides us,” he said. “It puts our brand out there. The truck and trailer is a beautiful piece of equipment, and people notice it. . . . People often come over to get their pictures taken with it.”
“It’s been fantastic,” said Ann Argust — Utah’s associate athletics director, marketing — of the relationship with C.R. England, adding that the carrier “is a very generous partner.”
Argust, who helped develop the brand designs for the vehicles, said, “We’re very proud of the relationship — a functional relationship — not only on the moving side but on the branding side as well. . . . We combined both the visions [of the carrier and the school] to create a merged brand.”
C.R. England supplies the university with a tractor, two trailers — one of them a 28-foot pup — and two drivers, each with more than 20 years’ experience, England said.
The drivers, who received special training for the project, “are pretty much a part of the team,” he said.